My journey in design and communication began in the dynamic world of advertising agencies, where I gained valuable experience working in both large and small firms across multiple accounts. Over time, my career path evolved, leading me to work with arts and cultural organisations. In this role, I witnessed firsthand the profound impact of our teams work on community engagement and social change — In 2019, a two-week music and arts festival featuring 45 ticketed performances welcomed 320,000 guests.

Projects undertaken for organisations: The 20, CSIRO, The Tasmanian Government, Hobart City Council, RACT, Mona (Museum of Old and New Art), Dark Mofo, Studio May, Wootten, My Place, and Peace Lily.
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My primary focus lies within digital design and brand strategy, where I excel in addressing the unique challenges posed by digital platforms, e-commerce and omni-channel experiences. Driven by an unwavering commitment to customer satisfaction. My ability to transform and create brands, user interfaces and digital experiences is powered by a deep understanding of design thinking, digital marketing, and business expansion. This positions me as an ideal leader for projects requiring technical expertise and behaviour implementation.

While my past expertise brings a wealth of experience spanning various design disciplines, including illustration, print, identity, and package design. Today, I have found my purpose in the digital and e-commerce sector, specifically by working with sustainably focused brands. I am dedicated to championing and cultivating sustainable and circular thinking, as well as fostering audience and brand authenticity within this space.