Hi, I'm Beth — I'm a brand strategist & digital designer.

I transform brands to align with today's contemporary digital demands, all while simultaneously seeking solutions that better our world.

My journey in design and communication began in the dynamic world of advertising agencies, where I gained valuable experience working in both large and small firms across multiple accounts. Over time, my career path evolved, leading me to work with arts and cultural organisations. In this role, I witnessed firsthand the profound impact of our teams work on community engagement and social change — In 2019, a two-week music and arts festival featuring 45 ticketed performances welcomed 320,000 guests.

Projects undertaken for organisations: The 20, CSIRO, The Tasmanian Government, Hobart City Council, RACT, Mona (Museum of Old and New Art), Dark Mofo, Studio May, Wootten, My Place, and Peace Lily.

My primary focus lies within digital design and brand strategy, where I excel in addressing the unique challenges posed by digital platforms, e-commerce and omni-channel experiences. Driven by an unwavering commitment to customer satisfaction. My ability to transform and create brands, user interfaces and digital experiences is powered by a deep understanding of design thinking, digital marketing, and business expansion. This positions me as an ideal leader for projects requiring technical expertise and behaviour implementation.

While my past expertise brings a wealth of experience spanning various design disciplines, including illustration, print, identity, and package design. Today, I have found my purpose in the digital and e-commerce sector, specifically by working with sustainably focused brands. I am dedicated to championing and cultivating sustainable and circular thinking, as well as fostering audience and brand authenticity within this space.
I create on-point digital experiences and digital design working directly in partnership with organisations. Through brand strategy, transformation and implementation I provide a unified and highly engaging experience for targeted audiences.

Experience and User-Interface Design
Brand Loyalty & Customer Engagement
• Brand Evolution, Monitoring & Analysis
• Digital Growth & Brand Strategy
• E-commerce & Omni-channel Experiences
• Digital Marketing Campaigns
• Creative Direction & Graphic Design
Peace Lily – Brand Strategist & Senior Digital Designer (UX/UI)

Beth Gregory (Personal Practice) – Brand Strategist & Designer

Before Creative – Senior Digital & Brand Designer

DarkLab – Digital & Print Designer

Mona (Museum of Modern and Old Art) Digital & Print Designer

Foundry – Brand & Communication Lecturer

The Illustration Room – Represented Freelance Illustrator

Floatingworld Design Studio – Founder & Designer

The 20 – Graphic Designer 
My work and the projects I have undertaken have been recognised with AGDA Pinnacle Awards, a Grand Diemen Award, and my illustration practice was shortlisted for the 2010 Qantas SOYA Award.
Are you open for new projects?
I'm currently working full-time with an eco-friendly e-commerce brand. However, please don't hesitate to send me an email about your project.

Navigating Change

Technology will continue to be a powerful force in shaping our world, affecting the way we live, work, interact, and make choices.

Embracing these changes while addressing their associated challenges will be essential in ensuring a positive and sustainable future.

Environmental Stewardship

Sustainably Focused, Our World in Data


Adapting to an Evolving World

Meaningful Products

Regenerative Materials
I live in Naarm (Melbourne–Australia) on the traditional lands of the Kulin Nation. I extend my deepest appreciation to the First Nations communities for their guidance and leadership, and I pay my respects to their elders, past, present, and emerging.

I pay yearly rent here →
© 2023 Beth Gregory. All rights reserved.